Lead Generation Websites

I can create and maintain Lead Generation Websites that are specifically engineered to capture the attention of high-value prospects, filter out tire-kickers, and feed your attorneys with the opportunity for new clients.

  1. Focus on the Pain: Structurally organize content around specific client problems, not internal firm departments.
  2. Establish Geography: Utilize hyper-local SEO optimization so prospects within your jurisdiction find you first.
  3. Create Conversion Pathways: Each high-value practice area gets its own dedicated conversion funnel, complete with specific forms, case studies, and CTAs tailored to that niche.

Third-Party Proof

In law, trust is the currency. Lead generation sites that are focused on specific information, are often perceived to be more credible.

A Lead Generation Website systematically leverages authority to overcome early resistance:

  1. Verifiable Testimonials/Reviews: Strategically placed, practice-area-specific client quotes (with required disclaimers).
  2. Case Study Triumphs: Detailed, anonymized summaries of successful outcomes that demonstrate expertise in the client’s specific area of need.
  3. Authority Badges: Prominent display of Bar Admissions, Martindale-Hubbell ratings, peer awards, media mentions, and professional affiliations.
  4. Attorney Transparency: Detailed professional biographies that highlight expertise, publications, and fiduciary commitment, not just hobbies.